Website Services Tailored for Nonprofits and Small Web Teams

I specialize in helping nonprofits and small teams maximize the impact of their websites with three core services: 

  • Search Engine Optimization (SEO) Audit & Implementation

  • Google Analytics 4 (GA4) Analysis, Reporting & Training

  • Web Redesign Scoping

Search Engine Optimization (SEO) – Amplify Your Online Presence

Your organization’s website is a powerful tool, but is it reaching its full potential? Are you attracting the right audiences, engaging them effectively, and driving them to take action? If you’re unsure or feel your website could do more, I can help you unlock its potential.

With nearly two decades of experience optimizing nonprofit websites, I conduct comprehensive SEO audits and implement proven strategies to improve your site’s visibility. Whether it’s refining your content or enhancing the technical aspects, I’ll help boost your search engine rankings, drive more traffic, and ensure you’re capturing the attention of your target audience.

Let me help your website work harder for you. 

Google Analytics – Data-Driven Insights for Smarter Decisions

Are you managing your website on a small team or even solo? Understanding your website’s performance and making data-driven decisions is crucial, but Google Analytics 4 (GA4) can be complex to navigate.

I offer detailed GA4 analysis and reporting services that turn complex data into clear, actionable insights. I’ll help you identify the key metrics that matter for your organization and teach you how to use that data to inform your digital strategy. Need training for your team? I provide hands-on GA4 training to ensure you can confidently track and measure your site’s success.

With my expertise as a digital manager in the nonprofit sector, I’ve helped organizations turn web data into strategic decisions—whether it’s for redesigns, user experience improvements, or content strategy. Let me help you take control of your web analytics.

Website Build or Redesign Scoping: Streamline Your Project from Day One

I specialize in helping organizations define and document the scope for website builds or redesigns, ensuring you start with a clear roadmap. With my guidance, you’ll have an actionable plan that sets realistic budgets, timelines, and resource requirements—key to avoiding costly delays and scope creep. My scoping process lays the foundation for seamless vendor and agency collaboration through precise, comprehensive RFPs.

Why is Proper Scoping Critical?

A well-defined scope is the cornerstone of a successful project. I’ll work with you to thoroughly outline your technical, functionality, and design requirements—identifying both essential features and “nice-to-haves.” The result? A clear, easy-to-understand document that sets your project up for success.

What Can You Do with a Scoping Document?

  • Get Concrete Vendor Proposals: Use your scoping document in an RFI process to gather real-world cost and timeline estimates from vendors.

  • Present a Strong Case to Stakeholders: Share a detailed project overview, backed by research and realistic numbers, to gain stakeholder approval and secure the necessary budget.

  • Convert to an RFP: Once your budget is set, easily turn the scoping document into a formal RFP to solicit competitive bids from vendors.

  • Redante is a skilled digital strategist and tactician. Year after year, he helped R4D meet our audience growth and engagement goals while deftly troubleshooting and addressing challenges along the way. He's well versed on a variety of platforms — from WordPress to Mailchimp to Google Analytics and many more — and he's always looking to expand his skills and learn about new trends or platforms.

    Heather Luca, Chief Communications Officer, Results for Development (R4D)